M A G I C. Our product development process, in a word.
It sums up exactly what happens every time a new collection comes together: We make magic.
And then I let go. I let my eyes wander, my thoughts explore… and (like the old Yellow Pages advertisement used to say) I let my fingers do the walking. I sort through the samples I’ve collected since the last season. These can be things I’ve gotten from my travels in Portugal, things I’ve sourced from my fashion fabric vendors here in the U.S., colors I’ve been attracted to…all sorts of things that come across my radar and cling to my creative mind.
I’ve developed this way of seeing and then editing that involves the traditional design board plus my memory, and I let it all evolve over a period of time until the collection reveals itself to me.
It’s “magic” because, honestly, I don’t know how it actually all comes together. I just know to allow myself to be surprised that it will all work out despite how scattered I might seem.
This season, I’m very excited with what we’ve developed: An earthy palette around camel, marshmallow and charcoal hues to add spark to our core neutral color ways and invite loads of color pops; and, of course, lots of meaningful texture.
(Scroll down for a preview!)
After presenting previews over this past summer, we are ready to launch our Winter 2022 Collection – a generous new assortment of duvet covers, blankets, throws, coverlets and decorative pillows PLUS a new body pillow that all will love!
And check out our October newsletter, which just released! Send us an email request to email@example.com and we’ll send it right over to you!