Tag: Codarus

Summer Markets Recap + Looking Ahead

Posted on by Cecile Corral

The summer season is not quite over just yet. There are still a few sit-back-and-relax days left on the calendar (thank goodness!) before we’re all back to school…back to life…back to reality.

We’re happy to report the summer markets (Dallas, Atlanta and Las Vegas) were better than expected. While traffic was a bit off, orders were high! We’re very encouraged by our customers’ collective BIG thumbs up for our new Summer 2022 intros – in particular, Georgie, Alice, Maria + Rumor.

Plus  our early 2022 introductions, including Cooper, Cypress, Piper and Paul, continue to grow and gain traction!

As we get settled back at home + our Hudson, NY headquarters, we are focused on photo shoots for new products, and I’m deep into new product development projects. 

More personally, I’m preparing to send my younger son off to college in the Fall. He’ll be attending Colby College, where he plans to study computer science.

Looking ahead, we are also in the midst of preparing to move into a new showroom in High Point, NC, with our national sales management partner, CODARUS. Renovations are well underway, and we are excited to welcome you!  Be sure to make plans to see us during Market, Oct. 22-26.

As always, with love,

Shari🤍

P.S. Our August 3rd newsletter is now live! Didn’t receive a copy? Email us at sales@traditionslinens.com and we’ll send you a copy ASAP 😉

Get caught up on lots of TL news, including: our upcoming launches for two new sheeting+duvet collections; expansions at Kara Miller Interiors; and much more.

CODARUS Spotlight: Courtney Delancey

Posted on by Cecile Corral
Meet Courtney Delancey.

She joined our Codarus family about one year ago and is already rapidly expanding our business across her important territory – Los Angeles and Central California.

Armed with 23 years of career experience in the home décor industry, Courtney is adept at helping designers source exactly the right products for their projects and clients’ needs. That includes TL at Home – which she said was what convinced her to join Codarus.

“When I saw TL and it’s beautiful bedding line, that is what sealed the deal for me. I love its East Coast aesthetic that easily crosses over to California. I knew I could do a lot with the brand because it has a niche. Plus Shari is a powerhouse. She really knows her stuff.”

Courtney’s self-described “greatest value” is her “background and experience working with the Southern California sophisticated customer for many years.”

Before joining Codarus, she spent 11 years with iconic Los Angeles furniture emporium HD Buttercup, and prior to that with an interior design firm in Venice Beach, CA, where she still lives today.

“I am a wiz at sourcing. Designers send me their mood boards and get to work finding them what they need – from bedding to lighting to case goods.”

Off the clock, Courtney loves doing her own kind of sourcing for herself and loved ones – treasure hunting for vintage and antique pieces at flea markets and thrift shops. She also loves riding her bike around town and swimming in the Pacific Ocean every day.

Come meet Courtney Delancey in person during the Las Vegas Market. She’ll be with us July 24-28 at our showroom: @CODARUS: World Market Center, B-354

ONE MORE THING…

Check out our newly released newsletter, where you’ll read about our debuts for the Las Vegas Market (July 24-28) and our partnership with iconic Colorado company HW HOME.

Not subscribed to our twice-monthly newsletter? You definitely should be! Email us today at:

Sales@TraditionsLinens.com

We’ll send you today’s edition + add you to our mailing list in time for our next newsletter, August 3.

 

FLASHBACK, FLASH FORWARD

Posted on by Cecile Corral
Meet Lily, a beloved new addition to The Klines!

A cuddly young pup, only about three years old, has been with us now for just a couple of weeks. And yet she feels like she’s always been a part of the fabric of our family.

And we just discovered why.

My husband, Travis, just stumbled upon this painting by his late grandmother, Wanda Boyce. She was Pam’s mom and an accomplished artist whose works grace much of our home. Wanda seems to have captured here our Lily (an English Pointer) and dear Poppy (an English Setter) out on an adventure — hunting, no doubt!

What Wanda could not have known then, of course: Lily and Poppy (also coincidentally both named after flowers) actually prefer spending their energies catching up on Zzzzzzs.

We’re so happy to have made this serendipitous discovery that we’re framing it to hang the painting in our living room with some of Wanda’s other works we inherited + other family art created by Pam, Travis, our boys Gavin and Tait and even me!

In honor of Wanda, TL at Home has a customer-favorite coverlet + sham collection called BOYCE.

Made of all-natural linen and cotton, our Boyce matelassé is in our signature stonewashed construction and depicts a classic diamond motif expressed in heathered color.

Designed for the four seasons, Boyce feels comfortable all year round and comes is equally versatile colorways — Ivory, Sky and Terra.

BOYCE is IN-STOCK + READY TO SHIP from our Hudson, NY warehouse.

Shop BOYCE under our “Coverlets” tab here on our website, or contact your CODARUS territory sales manager to place an order.

Are you going to the Spring 2022 edition (April 2-6) of High Point Market? Be sure to come see us at our showroom:

CODARUS – IHFC, H-220

The MAGIC of TL at Home

Posted on by Cecile Corral

M A G I C. Our product development process, in a word.

It sums up exactly what happens every time a new collection comes together: We make magic.

As owner + creative of TL at Home, I let my years of experience and unwavering love of design guide me in my quest for inspiration in all aspects of my life.

And then I let go. I let my eyes wander, my thoughts explore… and (like the old Yellow Pages advertisement used to say) I let my fingers do the walking. I sort through the samples I’ve collected since the last season. These can be things I’ve gotten from my travels in Portugal, things I’ve sourced from my fashion fabric vendors here in the U.S., colors I’ve been attracted to…all sorts of things that come across my radar and cling to my creative mind.

I’ve developed this way of seeing and then editing that involves the traditional design board plus my memory, and I let it all evolve over a period of time until the collection reveals itself to me.

It’s “magic” because, honestly, I don’t know how it actually all comes together. I just know to allow myself to be surprised that it will all work out despite how scattered I might seem.

This season, I’m very excited with what we’ve developed: An earthy palette around camel, marshmallow and charcoal hues to add spark to our core neutral color ways and invite loads of color pops; and, of course, lots of meaningful texture.

(Scroll down for a preview!)

After presenting previews over this past summer, we are ready to launch our Winter 2022 Collection – a generous new assortment of duvet covers, blankets, throws, coverlets and decorative pillows PLUS a new body pillow that all will love!

Explore our latest luxury bedding and accessories on our website or in person during High Point Market, Oct. 16-20, at our showroom in CODARUS in IHFC, H220.

And check out our October newsletter, which just released! Send us an email request to sales@traditionslinens.com and we’ll send it right over to you!

 

 

Sales Spotlight: Michelle Georges

Posted on by Shari Kline

Meet Michelle Georges, our Codarus territory sales rep for Northeast Texas.

A fourth generation Texan, Michelle is based in Dallas and works from our Codarus showroom in the Dallas Design Center – where she is available to meet with clients in person on Mondays + Fridays to present the TL at Home line on site. (Other work days, she’s on the road visiting customers!)

“I set up a lot of appointments with clients at the showroom, which is really driving my TL at Home business,” Michelle noted. “Having the product beautifully presented here, and available for customers to shop in person makes a big difference. They feel more apt to buy in this kind of setting.”

Our Vintage Velvets are a big draw to many of her customers. “They pull them right in! My customers just love the colors, the quality, the feel!”

But several other attributes about our line seal the deal, she went on.

“My clients love the flexibility TL offers. The options are almost endless. TL’s timeless aesthetic is applicable to many different decor styles, making it easy for clients to achieve an array of looks.”

Michelle explained: “I have super traditional clients, I have others who like a lot of color, and then I have clients who want a super clean modern look. TL is a great fit for all of them.”

Which brings her to TL’s easy-care, family-friendly attributes. “I have my five-year-old daughter, Amelia, and pets and a messy husband, and I am not afraid to have beautiful bedding from TL because I know it can be washed here at home and never lose its luxurious look and feel.”

Our “very responsive” customer service is “also important to my clients,” she noted.

“I’ve been in this industry a long time, working with different gifts and linens and decor companies, and I can tell you that not everyone responds quickly to customers’ needs. TL consistently has great customer service – ALL the time.”

If you are in the Dallas area and want to shop TL at Home, send her an Instagram DM @Codarus_MichelleG

In Person, Side By Side

Posted on by Shari Kline

Finally! So good to be back at the Atlanta Market and be able to see customers who have become dear friends, like Mary Ginocchio (center) of Mulberry & Lime in Lexington, Kentucky – seen here with our CODARUS territory sales manager for Kentucky + Tennessee, Nicole Klooster (right).

Nothing beats having an *in-person* meeting with Mary to show her *in person* the beautiful new products we’ve been working on over the past 18 months.

Mulberry & Lime is a terrific TL at Home partner, and we appreciate Mary’s willingness to try out new looks for her store while keeping the classics going. 

As we start turning the page this summer on the pandemic, I am thrilled to be present at the markets again to see my customers and work side by side with them. That’s my favorite part of my job 💛

It’s hard to describe just how special these friendships are, and how much I cherish them.

More on Mulberry & Lime:

The upscale home furnishings store marks its 20th anniversary this year. And its historic storefront boasts a much longer legacy as Mary’s childhood home. Built in the early 1800s, the house-turned-shop has been in her family for the past five generations. 

 Mulberry & Lime gives customers a one-on-one experience to help them create an ambience for their house to make every room feel like home. The offering spans luxury bedding as well as rugs, furniture and gifts.